BOSTON, MA (October 13, 2026) – Aeris Partners is pleased to announce that Ground Signal, a market-leading provider of AI-powered market intelligence, proprietary data and analytics for the beverage alcohol (“BevAlc”) industry, has been acquired by Fintech, a leading provider of business automation and payment solutions for the retail, hospitality and alcohol industries. Terms of the transaction were not disclosed.
Aeris Partners served as the exclusive financial advisor to Ground Signal and its lead investor, Morningside.
Ground Signal’s proprietary market intelligence platform combines consumer, menu, sales and location data with industry-specific AI models. Its technology provides beverage alcohol suppliers, distributors and retailers visibility into where consumers are spending their time, how brands are performing on menu by market and channel, and which products are gaining momentum. Ground Signal serves the beverage alcohol industry’s leading suppliers and distributors.
“Ground Signal’s differentiated data assets and leading AI-driven insights platform are changing the beverage alcohol industry by providing visibility into on-premise consumer behavior and brand performance that was previously difficult to obtain,” said Rahul Swani, Managing Director at Aeris Partners. “It was a pleasure to advise the Ground Signal founders and Morningside on the transaction and we’re truly excited for their next phase of growth.”
“Fintech’s position at the center of the three tiers of the beverage alcohol industry makes it an ideal partner for Ground Signal,” said Connor Boehm, Director at Aeris Partners. “Connecting on-premise market intelligence with transaction data across suppliers, distributors and retailers through Ground Signal’s powerful AI platform provides actionable intelligence that will position the combined company for long-term success.”
About Ground Signal
Ground Signal is a provider of AI-powered market intelligence and analytics solutions for the beverage alcohol industry. The company’s proprietary platform combines consumer, menu, market, and supplier intelligence to help brands, distributors, and retailers uncover opportunities, understand consumer behavior, and make data-driven decisions that drive growth. Ground Signal is dedicated to helping all tiers of the beverage alcohol industry better connect with their customers. Its vision is to transform how data is used at each level of the business, providing actionable, data-driven recommendations that help build better brands and increase sales in the on-premise channel.
About Morningside
Morningside, founded in 1986, makes venture capital investments in companies with novel science and technology. Based in the Boston area, Morningside’s team has deep experience in life sciences, digital health, AI, materials and technology.
About Fintech
For over 35 years, Fintech has redefined how over 1.3 million B2B relationships buy and sell goods and supplies in the retail, hospitality, and alcohol industries. Backed by leading investors TA Associates and General Atlantic, Fintech serves 320,000 businesses and their multiple trading partners, and is designed to help companies of any size, whether enterprise or single-site, overcome daily operational challenges with innovative, efficiency-focused solutions. This integrated platform centralizes invoice data and payments, POS and delivery data, product and cost compliance, price book management, and industry market data using AI, seamless integration capabilities, and proprietary automation technology.
About Aeris Partners
Aeris Partners, a leading boutique investment bank with offices in Boston, San Francisco and Los Angeles, provides premium strategic M&A advisory services to best-in-class software, Software-as-a-Service (SaaS), data & analytics, private equity, and venture capital firms spanning a range of high-growth vertical markets, including healthcare (HCIT); pharma (PharmaTech); government (GovTech); education (EdTech); architecture, engineering and construction (AECO); financial technology (FinTech); energy & power (EnergyTech); and supply chain, among others. Aeris leverages extensive technology domain expertise and an unparalleled commitment to delivering superior M&A outcomes on every transaction. The firm’s senior leadership team has successfully completed more than $40 billion of M&A advisory assignments to date. For more information, please visit: www.aerispartners.com.
Aeris Partners LLC is a registered broker-dealer and member of FINRA and SIPC.
