BOSTON, MA and SAN FRANCISCO, CA (September 13, 2024) – Aeris Partners is pleased to announce Datassential (the “Company”), the leading provider of proprietary data, market intelligence, and AI-powered analytics solutions to the global food and beverage (F&B) industry, has been acquired by New Mountain Capital and Endicott Capital.
Aeris Partners served as the exclusive financial advisor to Datassential and Spectrum Equity.
Datassential’s suite of proprietary data and AI-powered analytics solutions supports leading global food and beverage manufacturers, distributors, suppliers and operators with mission-critical product innovation, pricing, brand positioning, sales & marketing, and operational initiatives. Founded in 2001, Datassential drives insights and sales intelligence initiatives for leading global brands, including Burger King, DoorDash, General Mills, Land O’ Lakes, Pepsi, Starbucks, Target, and more.
“The quality, depth, breadth and accuracy of Datassential’s data and predictive analytics solutions are truly unparalleled,” said David Joncas, Managing Director at Aeris Partners. “It was a pleasure to advise Datassential and Spectrum Equity on the transaction, and we’re excited about the Company’s new partnership with New Mountain and Endicott Capital.”
“Datassential’s long tenured, ‘blue-chip’ customer base highlights the strength of its mission-critical solutions, customer value proposition and industry expertise,” said Rahul Swani, Managing Director at Aeris Partners. “The Company is incredibly well positioned for sustained long-term growth and we are thrilled for the Datassential team.”
About Datassential
Datassential is the leading global food and beverage intelligence platform providing guidance on trends, competitive benchmarking, and sales intelligence. Through a suite of AI-powered solutions, an intuitive UI, and proprietary data, the food and beverage ecosystem relies on Datassential to more effectively develop, market, and sell their products. Founded in 2001, Datassential powers insights and sales intelligence for brands including Burger King, DoorDash, General Mills, Land O’ Lakes, Pepsi, Starbucks, Target, and more.
About Spectrum Equity
Spectrum Equity is a leading growth equity firm providing capital and strategic support to innovative companies in the information economy. For over 30 years, the firm has partnered with exceptional entrepreneurs and management teams to build long-term value in market-leading Internet-enabled software and data services companies. Representative investments include AllTrails, CINC Systems, Definitive Healthcare, Empyrean Solutions, GoodRx, Kajabi, Lucid Software, Origami Risk, RxVantage, and Zenwork.
About New Mountain Capital
New Mountain Capital is a New York-based investment firm that emphasizes business building and growth, rather than debt, as it pursues long-term capital appreciation. The firm currently manages private equity, credit and net lease investment strategies with over $55 billion in assets under management. New Mountain seeks out what it believes to be the highest quality growth leaders in carefully selected industry sectors and then works intensively with management to build the value of these companies.
About Endicott Capital
Endicott Capital is a New York–based investment firm that invests exclusively in the information services sector – technology-enabled, B2B companies providing critical data and analytics to a wide range of sectors and end-markets. As a value-added investor, Endicott brings extensive operational, business-building, and investment expertise, and partners with management teams and other shareholders to build strong companies that realize their growth potential and maximize value.
About Aeris Partners
Aeris Partners, a leading boutique investment bank with offices in Boston and San Francisco, provides premium strategic M&A advisory services to best-in-class software, Software-as-a-Service (SaaS), data & analytics, private equity, and venture capital firms spanning a range of high-growth vertical markets, including food and beverage (F&B Tech); healthcare (HCIT); pharma (PharmaTech); government (GovTech); education (EdTech); architecture, engineering and construction (AECO); financial technology (FinTech); and energy & power (EnergyTech), among others. Aeris leverages extensive technology domain expertise and an unparalleled commitment to delivering superior M&A outcomes on every transaction. The firm’s senior leadership team has successfully completed more than $40 billion of M&A advisory assignments to date. For more information, please visit: www.aerispartners.com.
Aeris Partners LLC is a registered broker-dealer and member of FINRA and SIPC.
